The North Star Metric is the primary metric that a company uses for its growth and it helps everyone in a company focused on one goal. North Star Metric must lead to revenue, reflect customer value and measure growth.
Startup investor Sean Ellis has coined the term "North Star metric".
Free trial is a customer acquisition strategy that provides a partial or complete product to customer free of charge for a certain time.
Freemium model is a customer acquisition strategy that provides access to part of a product to customer free of charge for lifetime.
Bottom-Up is a self-serve GTM strategy
where the end-users will potentially start using the product without any direct
involvement from a sales team.
Churn rate is a very important SaaS metric where customers pay on a recurring basis. If customer doesn't stay long enough to recover the customer acquisition cost (CAC) then it will be impossible to achieve growth.
The churn rate formula is: (Your lost customers ÷ Your total customers at the start of time period) x 100
The customer journey is the process by which a customer interacts with a product for achieving certain goals.
Understanding customer journey can help us address the customers’ pain points along the way, leading to a happy customer experience.