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The North Star Metric is the primary metric that a company uses for its growth and it helps everyone in a company focused on one goal.  North Star Metric must lead to revenue, reflect customer value and measure growth.

Startup investor Sean Ellis has coined the term "North Star metric".

2 weeks ago

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Free trial is a customer acquisition strategy that provides a partial or complete product to customer free of charge for a certain time.

Freemium model is a customer acquisition strategy that provides access to part of a  product to customer free of charge for lifetime.

2 weeks and 2 days ago

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Bottom-Up is  a self-serve GTM strategy
where the end-users will potentially start using  the product without any direct
involvement from a sales team.

2 weeks and 3 days ago

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Churn rate is a very important SaaS metric where customers pay on a recurring basis. If customer doesn't stay long enough to recover the customer acquisition cost (CAC) then it will be impossible to achieve growth.

The churn rate formula is: (Your lost customers ÷ Your total customers at the start of time period) x 100

2 weeks and 4 days ago

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The customer journey is the process by which a customer interacts with a product for achieving certain goals.

Understanding customer journey can help us address the customers’ pain points along the way,  leading to a  happy customer experience.

2 weeks and 4 days ago