Churn rate is a very important SaaS metric where customers pay on a recurring basis. If customer doesn't stay long enough to recover the customer acquisition cost (CAC) then it will be impossible to achieve growth.
The churn rate formula is: (Your lost customers ÷ Your total customers at the start of time period) x 100
The customer journey is the process by which a customer interacts with a product for achieving certain goals.
Understanding customer journey can help us address the customers’ pain points along the way, leading to a happy customer experience.
A product qualified lead (PQL) is a lead who has got some value while adopting your product during the free trial period and are more likely to convert.
PQL convert upwards of 20% as it's mostly interlink to experiencing an aha moment in your product.
Solutions pages are for answering what problems your SaaS product solves. Solutions pages are your Product Landing Pages (PLP) categorized by industry, features & team etc.
Creating solution pages for every specific use case & feature helps you serve different personas and buyers of your product.
Solutions pages are the most important SEO landing pages for any SaaS product, and so any other page like blogs, guides etc. should probably link to it.
The keywords you use on internal links (anchor text) are very important. Link to internal pages with the keywords you want to rank for.