CONTENT MARKETING

Being opinionated does not mean you have to be angry, contrarian or SHOUT AT PEOPLE all the time. But it does mean you are not publishing saccharine content that is available 100 other places and which everyone in your industry agrees.

Content Marketing is not just creating and distributing content. It is an entire strategic approach that allows you to attract and engage a clearly defined audience and, ultimately, generate profitable customer action. This guide have in-depth information needed to develop a great Content Marketing strategy for your business.

Tracking these 19 metrics can help you determine whether you're on the right track.