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The North Star Metric is the primary metric that a company uses for its growth and it helps everyone in a company focused on one goal. North Star Metric must lead to revenue, reflect customer value and measure growth.
Startup investor Sean Ellis has coined the term "North Star metric".
Churn rate is a very important SaaS metric where customers pay on a recurring basis. If customer doesn't stay long enough to recover the customer acquisition cost (CAC) then it will be impossible to achieve growth.
The churn rate formula is: (Your lost customers ÷ Your total customers at the start of time period) x 100
The customer journey is the process by which a customer interacts with a product for achieving certain goals.
Understanding customer journey can help us address the customers’ pain points along the way, leading to a happy customer experience.
A product qualified lead (PQL) is a lead who has got some value while adopting your product during the free trial period and are more likely to convert.
PQL convert upwards of 20% as it's mostly interlink to experiencing an aha moment in your product.
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