Kiran Hota

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Time to value is how long it takes a new customer to realize the value they're expecting from your product or service. Optimizing for this metric will help companies grow exponentially.

There are various types of time to value like Immediate Time to Value, Time to Basic Value (TTBV), Time to Exceed Value (TTEV)

2 months and 1 week ago

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The North Star Metric is the primary metric that a company uses for its growth and it helps everyone in a company focused on one goal.  North Star Metric must lead to revenue, reflect customer value and measure growth.

Startup investor Sean Ellis has coined the term "North Star metric".

2 months and 4 weeks ago

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Free trial is a customer acquisition strategy that provides a partial or complete product to customer free of charge for a certain time.

Freemium model is a customer acquisition strategy that provides access to part of a  product to customer free of charge for lifetime.

3 months ago

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Bottom-Up is  a self-serve GTM strategy
where the end-users will potentially start using  the product without any direct
involvement from a sales team.

3 months ago

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Churn rate is a very important SaaS metric where customers pay on a recurring basis. If customer doesn't stay long enough to recover the customer acquisition cost (CAC) then it will be impossible to achieve growth.

The churn rate formula is: (Your lost customers ÷ Your total customers at the start of time period) x 100

3 months ago

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The customer journey is the process by which a customer interacts with a product for achieving certain goals.

Understanding customer journey can help us address the customers’ pain points along the way,  leading to a  happy customer experience.

3 months ago

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A product qualified lead (PQL) is a lead who has got some value while adopting your product during the free trial period and are more likely to convert.

PQL convert upwards of 20% as it's mostly interlink to experiencing an aha moment in your product.

3 months ago

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Solutions pages are for answering what problems your SaaS product solves. Solutions pages are your Product Landing Pages (PLP) categorized by industry, features & team etc.


Creating solution pages for every specific use case & feature helps you serve different personas and buyers of your product.


Solutions pages are the most important SEO landing pages for any SaaS product, and so any other page like blogs, guides etc. should probably link to it.

3 months ago

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In this guide, you'll learn a few essential tips for optimizing your Shopify store.
4 months and 1 week ago

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After you have implemented your social media strategy, you need a way to follow up and make sure everything is going as planned. The best way to do that is with a social media audit. Read on for a social media audit example featuring the various steps you should be sure to take when conducting your own.
4 months and 1 week ago