Customer lifetime value (CLV, or LTV for â€œlifetime valueâ€) helps you predict future revenue and measure long-term business success. LTV tells you how much profit your company can expect from a typical client over the course of the relationship. More to the point, LTV helps you estimate how much you should invest in order to retain a customer.
There are many ways to measure customer lifetime value, and the choice depends on your resources and your business. Here are five noteworthy methods to guide you.
11 months and 1 week ago