Vikram

Lot of B2B companies have used LinkedIn paid ads to acquire new customers. Read this LinkedIn ads guide to get a better idea of what the platform has to offer and how you can use it to get more leads.

Ensuring that your audience is talking about your brand online, responding to your content and interacting with your community is key to a successful social media strategy and all of this buzz surrounding your brand online is called social mentions.

How to build an engaging Alexa skill and how to promote and market your skill? https://youtu.be/8vr0RfJtSGU

Learn how to discover the highest‑value triggers for your automations and increase the response you get from your marketing activity.

Apple Search Ads is a paid marketing tool on the Apple App Store. Developers can bid on keywords to compete for the top spot in search results. Since 70% of app discovery happens in search, it’s an invaluable tool for improving an app’s visibility.

Let’s understand how to leverage behavioral targeting to your advantage.

In this post, you'll know exactly how to use Pinterest for your business, making it a key piece in your social media marketing strategy.

Brian Balfour (ex-vp growth at Hubspot) have put together this incredible essays with details on how to think about calculating CAC.