Jobs to be done is a framework that helps companies like to understand precisely what customers are trying to achieve with your product. I know, it all sounds simple at first. However, once you start talking to your customers and drill deeper, you may realize, that your customers are not exactly using your product in the way you thought they would.
There will defiantly be customers who use your product or features in such a way that will surprise the entire team, and may even present a few opportunities too.
1 year ago